About: Eli Ball

Make no mistake: business is survival of the fittest, with winners and losers. However, whether you are a corporation or a start up, long term success occurs when the value proposition is a win-win for all stakeholders, not a zero sum game.

In today’s hyperspeed, digitized life, many fundamentals seem to get lost in the shuffle — not the least of which is understanding that real success in careers is measured in decades, not 15 minutes of YouTube fame or one hit single.

Let me ask you a question, if songwriters didn’t have singers and musicians to interpret their songs and labels to promote those records, where would the hits come from…and if publishers did not have record labels promoting those hits what would their catalogs be worth?